In this guide, we’ll cover basic admin settings in Google Analytics, how to edit your preferences, and how to grant new users access to your account and properties.

Managing Admin Settings, Preferences, and User Access in Google Analytics

Under the Admin Tab:

1. My Preferences:
   • Update your preferences, such as language settings or the default date range for your reports.
2. Account –> Account Details:
   • Edit your account details, including your name and data-sharing preferences.
3. Account –> Account Access Management:
   • To add users to your account, click the blue plus button to invite users via email. You can set their roles and specify any restrictions.
   • You can also grant access to just a specific property instead of your entire account.
4. Data Collection and Modifications – Data Retention:
   • Adjust how long data, such as cookies, user identifiers, or advertising sources, is retained in your reports.