About
Visit Fairmont

About Us:

Visit Fairmont is the official convention and visitors bureau for Fairmont, Minnesota. We are a nonprofit organization (501(c)(6)) dedicated to promoting travel and tourism to attract visitors for overnight stays. Visit Fairmont is funded by the lodging tax collected from visitors staying less than 30 days in hotels, motels, cabins, and vacation rentals in Fairmont.

Vision:

To position Fairmont as one of the top tourist destinations in Minnesota.

Mission:

Visit Fairmont is a tourism marketing organization with the purpose of promoting the importance of tourism and educating partners and stakeholders to attract new visitors and encourage return visits. Our actions will facilitate overnight stays and strengthen the quality of life and economic vitality of our community. It starts with a visit.

Values:

• Collaboration: We partner with local businesses and organizations to amplify Fairmont’s tourism impact through shared goals.
• Community Pride: We proudly showcase Fairmont and its attractions.
• Economic Vitality: We drive visitation that supports local businesses, encourages overnight stays, and strengthens Fairmont’s economic vitality.
• Innovation: We embrace new ideas, creative strategies, and evolving tools to showcase Fairmont in fresh, engaging ways.
• Visitor Experience: We set the stage for memorable experiences that create lasting impressions and encourage return visits.

Strategic Goals:

1. Identify key performance indicators and establish a dashboard to track progress.
2. Explore and test market opportunities that are rooted in Fairmont’s strengths.
3. Promote Fairmont’s chain of lakes and lake activities.
4. Extend length of visits to Fairmont and encourage return visits.
5. Increase Fairmont’s identity as a destination for work and leisure, capitalizing on its agricultural significance.

Executive Director: Brittany Hartman

Brittany Hartman is the Executive Director of Visit Fairmont and has been in the role since February 2024. She earned her degree in Recreation, Parks, and Leisure Services from Minnesota State University, Mankato, with minors in Nonprofit Leadership and Geography. Brittany enjoys promoting Fairmont as a destination for travel and tourism and invites visitors to make Fairmont their next vacation.