Social Media Publishing Tips and Tricks

Learn best practices and acquire tools & resources that will elevate your social media game! We’ll be diving into helpful tips that will help you streamline your social media posting process and ensure your posts are following best practices that will engage your audience most effectively.

Content Planning Steps:

• Get a Calendar
  • Organize your content ideas with clarity.
  • Plan the theme, message, photo/video, and relevant links.

3 Easy Steps

• Schedule a Monthly Content Planning Meeting
  • Assign a clear topic for each day.
  • Identify content needs (photos, videos, links).
  • Establish a scheduling framework.
• 1. Identify National Days
  • Limit to 3 per month.
  • Select engaging, fun days that align with your brand.
  • Avoid generic “It’s National XYZ Day” posts.
• 2. Highlight Special Events/Sales
  • Promote events and sales leading up to the date.
  • Generate excitement with pre-event content.
• 3. Content Themes
  • Make focused decisions on daily content.
  • Tell well-rounded stories.
  • Encourage engagement with consistent themes.
  • Create a daily content structure (e.g., UGC, staff features, product showcases).

Daily Themes Examples:

To keep your content fresh and engaging, consider incorporating these daily theme ideas:

• UGC (User-Generated Content) Photo Day – Showcase customer photos and experiences.
• Product Feature Day – Highlight your product or service, its benefits, and how it stands out.
• Staff Feature Day – Introduce team members and share their stories to humanize your brand.
• Business History Day – Share your brand’s journey, milestones, and values to connect with your audience.
• Blog Day – Promote valuable blog content that informs, entertains, or educates your audience.
• Behind-the-Scenes Day – Show a glimpse of daily operations or creative processes.

How to Get Permission for User-Generated Content (UGC):

1. Request Permission
   • Leave a comment asking if you can use the content.
2. Screenshot the Confirmation
   • Capture proof of their approval to use their image.
3. Download the Image – Use tools like:
   • Inflact
   • Downloader for Instagram
   • 4K Download
   • Google Chrome Extension
4. Create Your Post
   • Use the downloaded image in your post.
   • Give credit by tagging their username in the caption.
   • Bonus: Add their username directly to the image.

Ways to Promote UGC:

1. Share UGC in your social media posts.
2. Use it in signage at your location.
3. Feature it on product labels.
4. Display it on tickets or business cards.
5. Include it in mailers and packaging.

Pro Tip: Always encourage customers to use a specific hashtag or tag your location for easier tracking

Staff Feature:

• Share personal stories, milestones, and fun moments about your team members (e.g., birthdays, anniversaries).
• Plan staff features in advance by adding them to your content calendar for regular posts.

Business History:

• Showcase your brand’s journey with historical photos or throwbacks to create a deeper connection with your audience.

Call to Action:

• Offer exclusive deals and promotions—this is one of the main reasons people follow you.
• Always include a clear call to action to encourage engagement, such as “Shop now” or “Learn more.”
• Don’t forget to promote your business’s services and products directly to your followers!

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Consistency is Key!

• Algorithms love when you’re consistent. Regular posts help increase visibility and engagement.

Identify Paid Opportunities:

• The more you invest in paid ads, the less you’ll need to focus on organic posts.
• Consider running 1-2 paid posts per month to boost results and visibility.
• Paid ads ensure your content reaches people who are interested in your product—no more wasted views!

Drive Traffic – Get Users to Your Website:

Use the Meta Pixel to improve your ad performance and track how users interact with your site. It’s an invaluable tool for:

• Retargeting: Reach users who’ve interacted with your brand before.
• Audience Targeting: Target specific groups of people based on their interests.
• Tracking Performance: See how well your ads are doing.
• Conversion Tracking: Measure how many visitors take desired actions on your website.

3 Simple Checklists:

• Daily
• Weekly
• Monthly

Daily Checklist

• Stay on top of daily tasks for consistent engagement and progress:
  • Check notifications and respond to comments
  • Engage with other pages in your niche
  • Monitor and interact with hashtags
  • Explore and use location tags

Weekly Checklist

• Plan ahead for the week with these key tasks:
  • Follow daily content themes
  • Research and use relevant hashtags
  • Gather and update links for posts
  • Refresh landing pages
  • Tag partners and collaborators

Monthly Checklist

• • Request customer reviews
  • Integrate content across different platforms
  • Cross-promote on multiple channels
  • Finalize and schedule next month’s content calendar focus on bigger picture tasks to drive growth:
  • Analyze and create a performance report

Scheduling Tools

• Take advantage of Meta’s scheduling tools to streamline your social media management and stay consistent with posts

Stay on Top of Engagement

• Don’t just post—engage!
• Keep social media social by interacting with your audience regularly.

Have Fun!

• People connect with fun content.
• Let your brand’s personality shine through.
• Avoid being overly formal or purely informational—keep it light and engaging!

Want to Learn More?

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