Must Do Marketing Tactics for Small Businesses

Jumpstart your small business’s online presence with this essential digital marketing crash course about “Must Do Tactics for Small Business”. We’ll cover some basic digital marketing tactics & strategies to implement on your website, e-mail campaigns and social media platforms.

Website Development

There are so many website options to build from

• Square Space
• Wix.com
• Weebly

It’s all about speed

• Conduct a speed test – Google Page Speed Insights
• If it isn’t fast, people are moving on to a new site
• Needs to be mobile-friendly! Users are on mobile more.

Are you accessible?

• Not complying with the ADA website requirements puts you at risk of a lawsuit. The number of lawsuits has increased over the past few years, and small – medium businesses are currently some of the common victims.
• Test your site on WAVE – It is free

Privacy Policy

• Must have one on your site
• termly.io
  • Build your privacy policy here
  • It tell audience how you will use their data

Call to Actions

• Keep call to actions above the fold
• Buy Now button above the fold
• Use Buttons!!
• Tell the audience WHY they should click the button or sign up

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Email Marketing Must Dos

Why is email marketing important?

• Consumers are dedicated to their personal email addresses and, on average, 99% of consumers check their personal email every day.
• Across home, work, and mobile, the average users check their inbox 20 times a day.
• In the US, more than 85% of adults read or send an email each day. In comparison, 61% of adults use social media.
• 90% of all emails sent reach the consumer’s inbox, while only %2 of Facebook followers see business; (organic) posts in their news feed.
• Email marketing can reach a consumer in a direct way that other social media platforms cannot.
• Stats courtesy of The Manifest
  • “It has the power to engage visitors to your website…reengage past visitors, and deepen relationships with current lists so you can better serve them.

The Email List

• One of your most important assets
• List growth – be aggressive!
• Website Pop Up Forms
  • The average pop up 11% conversion rate, while the best reach 42.5%
  • Pop ups that really work are – A Lead Magnet (the why)
• Grow your list on Meta Lead Ads
  • These go to people that have visited your site before
• QR Code is back!
  • Should be put on everything!
    • Receipts
    • Posters
    • Displays
    • Tickets
    • Business cards
    • Mailers
    • Packaging
    • Wayfinding signage

Email Automations

• Set up email automations, so when someone signs up, they get an email right away saying they signed up.
• They are consider a “Hot Lead” – get after it right away
• Create an onboarding process
  • Constant Contact or Mail Chimp

Get on a Schedule

• Strive for at least one communication per month
• Make sure that you have something to say
• Focus on your main conversion point
• Limit your message to no more than 3 topics

Hick’s Law

• Hick’s Law states that the more options available to a person, the longer it will take to decide which option is best. In other words, Hicks Law is used to simplify choices and remove barriers in decision making.

Resend to Unopened

• Wait 3 days and then resend your campaign to those who did not open
• Resending your campaign to non openers can increase open rates by up to 30%. However, open rates for resends are usually lower than the original campaign.

Emojis in Subject Lines 😊

• A study by Campaign Monitor found that emails with emojis in the subject line had a 56% higher open rate and 96% higher click through rate than those without subject line emojis.

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Organic Social Media

Organic Social Media 101

• Saying Too Much
  • The ideal Facebook post is very short: around 40-80 characters. Posts with 80 characters or less receive 66% higher engagement.
  • Be a tease in your post; stop saying so much!
• Directional Language
  • What do you want your audience to do?
    • Read this, watch the video, click here, sign up, buy this
  • Use Emojis in your post
    • Facebook: Posts that feature at least one emoji in a Facebook post provides a higher engagement rate than those that don’t. Increases posts likes by 57%, comments 33%, and shares 33%.
    • Instagram: posts with at least 1 emoji averaged 47.7% more interactions than those without any.
    • Use Emojipedia to learn more about emojis
  • Have a Plan!
    • Get those content ideas on paper! Write a content calendar
      • Theme, message, photo/video, link

The Struggle is Real

• Organic posts are declining, research shows that just .07% of page’s fans engage with the average organic post.
• Paid tools have started to take over
• Boost your posts!
• Hope is not a strategy

Extend the story

• Get users to your website
  • The Meta Pixel it a tool that can help businesses improve their ads and better understand how their audience interacts with their website. It can be used for a variety of purposes, including:
    • Retargeting
    • Audience targeting
    • Tracking performance
    • Conversion tracking
  • Install Meta Pixel today

Want to Learn More?

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Source: Destination Uplift