Visit Fairmont: Behind the Scenes
Visit Fairmont recently released a new video designed to attract visitors to Fairmont. Creating a video like this requires meticulous planning and execution to ensure its success. Dive into the article to discover the behind-the-scenes process and learn how we brought this engaging video to life.
Pre-Planning:
We chose summer as the ideal season to showcase Fairmont, aligning with the vibrant and lively atmosphere we wanted to highlight. Next, we selected locations to feature a place to stay, local shopping, dining options, and the beautiful lakes. Our goal was to capture the joy and fun of experiencing Fairmont.
To bring this vision to life, we needed to gather a group of enthusiastic local models who could represent the community’s spirit. We also partnered with local businesses to set the scene to film various shots. In total, around 40 people contributed their time and energy to ensure the video’s success. We are incredibly grateful for their support and involvement, which was crucial in making the video both engaging and authentic.
Day of Shooting:
The shoot kicked off in the early afternoon with the team fully equipped with cameras, video gear, and drones. We visited a series of selected locations, meeting our models at each spot. Thanks to our thorough planning and the perfect weather, everything ran smoothly. The day extended into the late evening as we captured the diverse experiences Fairmont has to offer.
Execution:
The execution of the video is as crucial as the planning stages. It’s essential for attracting visitors to Fairmont and showcasing what the town has to offer. To maximize its reach, we’re promoting the video through targeted ads on Meta, featuring it prominently on our website and social media channels, and airing it on CTV commercials. We’re incredibly excited about this project and can’t wait to see the impact it will have on bringing new visitors to our town.
Watch the Full Video »
